Photo: Heather Satz
Australian online travel agency Wotif recently disclosed that 49% of their hotel-related traffic now comes from mobile (web and apps), a staggering increase of 37% from 2013. The online travel agency, recently acquired by Expedia, manages around 30,000 hotels in Asia, Australia and New Zealand.
That’s a lot of eyes on those little screens… and they are not just browsing. They are happy to pay, too: Wotif adds that the number of nights booked from mobile is now 23% of the total.
Growth in revenue from mobile for Wotif / Source: Tnooz.
The Australian OTA is not alone. Expedia says that one in five nights is now booked from a phone; for Chinese travel agent eLong, it’s almost one in three.
Last minute and more
Clearly, mobile is most useful in specific situations, such as last minute changes while en-route. Not surprisingly, its biggest supporters are frequent business travellers.
On the other hand, travellers are starting to turn to their phones only as an emergency fix: more and more of these bookings are being made more than one week in advance.
Time to invest in better apps
Wind in sails, then? Yes, and no. When surveyed, travellers agree that mobile is still their least favorite way of booking, mostly because it takes them longer than anything else (19 minutes on average!). Small screens and less established technology contribute to a poor user experience.
So - What should hotel marketers do?
First of all, treat all screens (desktop, phone, tablet) as separate marketing channels and provide the best user experience on each device. By now, having a dedicated booking app should be a no-brainer for anyone in the travel industry.
We expect that better apps and ease of use will make these numbers grow even more.
One year ago, our ambassador Elmar drove all the way from Germany to North Cape with his old VW van so he could catch a last glimpse of midnight sun. We caught up with him to see what he’s been up to lately. As it turns out, his mobile home is still going strong!
Eat, sleep and wake up everyday to the view of your choice. All photos: Elmar Reckmann
Photo: Johnno / Flickr
From DIY ice-cream (with liquid nitrogen!) to the finest street food in town, get ready for another weekend of food, drinks and everything in between! We have shortlisted the best events at Copenhagen Cooking. For the full program, you can download the free app.
Asian Street Food Festival
If you think that Copenhagen is lacking in the street-food department, it’s time visit the Street Food Festival at Vesterbro Torv where the best kitchens in town will serve some of their their street-food hits.
Where & When: Vesterbrogade 39. Aug 29-31 Price: free. Event details here.
All photos courtesy of Copenhagen Cooking
The biggest food festival in Northern Europe, Copenhagen Cooking is ready to go, with ten days of food, wine and everything in between. We have done some legwork for you and went through the program (clicking in at more than 100 events!) and shortlisted ten of the most mouth-watering experiences.
And now, let the food feast begin!
This modernist resort in Palm Springs takes inspiration from native Mojave wildflowers: lilies, californian poppies, sunflowers, desert globemallow were turned into saffron umbrellas, magenta sofas, green, blue and lime-colored walls. Each room follows a different color schemes (some might be more relaxing than others!) and most of them offer great views over the San Jacinto Mountains. One thing is for sure: we wouldn’t mind waking up here! Photo: Apartment Therapy
Saguaro Hotel, 1800 E Palm Canyon Dr, Palm Springs, CA 92264
With more than one million apps available on Android’s marketplace, it’s easy to get lost among hundreds of competitors. Here is our advice on how to make your app really stand out.
Photo: Sara Sampsel
Last year, 60% of all downloads came from people browsing in the app stores: this means that if you’re not optimizing your app page, you’re missing out on the largest opportunity to get your product in front of your customers.
Most of the advice applies to both Apple and Google stores, but on the Play Store you will see more of the Google legacy, with searchable descriptions, integrated YouTube videos and more focus on inbound links.
Search optimization cheat sheet
Title: Get the title right and your position will improve dramatically! Have your primary keyword here, ideally within the app name. You can then include one or two extra keywords to get better optimize for the most relevant searches: for example, a travel app might perform better after adding city or guide to the name.
Dense forest of beech, maple and fir, towering mountains, deep deep gorges and wild mountain rivers. Where is that? We’re on our way to Montenegro, the last corner of true wilderness on the Mediterranean. Our Project Manager and insatiable explorer Ani is a local expert, so we got a few tips out of her!
Photo: Lab604 / Flickr
Photo: Arkady Genkin
It’s pretty hot in Copenhagen today! The Everplaces team likes to cools it down at Bryggen, a beach a few minutes’ walk from our office. For all fellow summer city dwellers around the world, we’ve rounded up a list of the best urban oases for swimming, sunbathing and getting sand in your toes without leaving town. See you in the water!
Islands Bryggen, Copenhagen
Welcome to the little Miami of Scandinavia! From June to September this otherwise bleak neighborhood becomes a parade of tattoos, tanned bodies, hip-hop music, basketball players, barbecues and occasional show-offs doing Olympic flips in the water. Even if you’re not into canal swimming, this is a prime people-watching spot.
Initially conceived as an art project to enliven a neglected neighborhood, this 90-foot-long ‘bathing ship’ was created in 2004 out of a converted barge and is now found floating in the Spree river, complete with beach chairs and happy beach-goers. Like everything in Berlin it’s open late at night, more often than not with DJs and live music, so try an evening swim!
Playa Urbana de Madrid Rio
The beach at the Arganzuela is part of a major project by the City of Madrid to create 10-km long recreational area on the banks of the Manzanares. The park includes rowing lanes on the river, kiosks, cafés and restaurants, bike paths, walks, terraces and children’s playgrounds.
Welcome to the original urban beach, the one that started the trend. Since 2002, every summer the banks of the Seine are covered in sand and dotted with beach chairs and palm trees, to offer a little taste of the French Riviera in the city. This year, the Louvre is taking part with an open-air gallery of Roman marbles, bathing beauties and other beach-inspired artwork that is on sight at the Tunnel of the Tuileries until August 17th.
Strand West, Amsterdam
The beach at Strand West is open year round for a bite and a drink, but it really comes to life in the summer months, when it hosts evening campfires and live bands. Here the crowds are more relaxed than at other urban beaches, like Strand Zuid, and the location is quite, too, with very little noise and traffic. Best of all, it’s only a ten minutes bike from Centraal Station!
Brussels Les Bains
You’ll find students, eurocrats, sandcastle builders, Tai-chi masters, ball game players and everyone in between on the cobblestone banks of the Brussels canal. Straw huts and Caribbean food contribute to the tropical feel (but local Trappist beers is pretty much the refreshment of choice). During the day there are several activities for kids, while at night the beach comes alive with live music.
For a complete guide of the best city beaches in Europe, head over to our Everplaces collection. Do you have more tips for summering in the city like a real pro? Let us know in the comments!
84% of business travelers indicated they would welcome the ability to select their own room. And given the popularity of selecting your own seat at the movies, airplane and concerts it’s hardly a surprise that added control is in high demand. That’s why HIlton has decided to make this the focus of their new service innovation, trying to stay ahead of the competition.
Mobile App is perfect for service innovation
The mobile app is the perfect tool for such product innovation in the service industry, and this is also what Hilton is using to roll out the new service.
Guests who are a part of the frequent guest programme can use the HHonors app to select their room on the day of their arrival.
Apps are good for loyalty
Where mobile web is a good tool for awareness, mobil apps, with their increased speed, memory and personalization, are perfect for doing more for your existing customers.
Whether you want to
- Up-sell minibar, restaurant and services to guests;
- Service better during the stay (to increase return visits);
- Spread the word about your company (generate trusted awareness through social sharing)
A mobile app can help you do that through useful features for frequent guests and select visitors. This app is another good example of this.
Want to build an app to make more business from your existing clientele? We can help, email firstname.lastname@example.org
More info in Skift here