Everplaces rebrands to focus on app-making-platform for travel brands and DMOs
For the last year, Everplaces has been powering two products simultaneously, the well-known travel tool app simply called “Everplaces” and a B2B tool for companies to make travel apps in a faster and better way.
From 1 January 2015 this will change, as we make changes in our business to split the products, and move focus to the app making platform.
Everplaces the app, which is used and loved all over the world, will continue running to support the community of travellers to find the very best insider tips for places to eat, sleep and play. It will retain the name and brand “Everplaces” and will be run by our wonderful designer cofounder Angelica Vargas, who will also find the time to work with other startups and brands to develop amazing designs, especially on mobile.
This strategic move enables us to focus our efforts inside the company on one product, rather than two. This is good news for all of our clients, such as German National Tourism Board, Urban Adventures, Epoque Hotels, etc., whose amazing travel apps are built on the platform. It will enable us to create travel related apps with even more advanced features, faster, easier and cheaper than ever before.
Till now, the app-making-platform has lived a life somewhat in the shadow of its larger sibling, Everplaces, a position it has now outgrown. The product will now get its own name, brand and resources. In this process, cofounder Christoffer Kaalund is stepping up as CEO. Christoffer is the technical mind behind the app-making-platform and knows it better than anyone else. Current CEO Tine Thygesen has decided to move on, and will only be involved in a non-operational capacity going forward.
Sometimes when you have two good things you have to make the hard choice to separate them, so each can grow and develop in its respective way. This is what this split allows us to do, and we are thoroughly convinced that it is the best way to serve our investors, clients and community. In fact, we are very excited about the new stage.
Don’t hesitate to be in touch if you have further questions.
Tine Thygesen, Christoffer Kaalund and Angelica Vargas
Mobile travel: Hilton launch “select your own room”
84% of business travelers indicated they would welcome the ability to select their own room. And given the popularity of selecting your own seat at the movies, airplane and concerts it’s hardly a surprise that added control is in high demand. That’s why HIlton has decided to make this the focus of their new service innovation, trying to stay ahead of the competition.
Mobile App is perfect for service innovation
The mobile app is the perfect tool for such product innovation in the service industry, and this is also what Hilton is using to roll out the new service.
Guests who are a part of the frequent guest programme can use the HHonors app to select their room on the day of their arrival.
Apps are good for loyalty
Where mobile web is a good tool for awareness, mobil apps, with their increased speed, memory and personalization, are perfect for doing more for your existing customers.
Whether you want to
- Up-sell minibar, restaurant and services to guests;
- Service better during the stay (to increase return visits);
- Spread the word about your company (generate trusted awareness through social sharing)
A mobile app can help you do that through useful features for frequent guests and select visitors. This app is another good example of this.
Want to build an app to make more business from your existing clientele? We can help, email [email protected]
More info in Skift here
User vote: Here’s the most romantic place in the world!
In connection with Valentine’s day Everplaces has been asking the community about best romantic places. With such a wonderfully selective community we had some wonderful entries, and now we’ve chosen a winner:
CHATEAU LES CARRASSES, Languedoc, France
Château Les Carrasses is a 19th Century Wine Domaine in the Languedoc, South of France, extensively restored as a luxury self-catering estate and boutique winery.
Facilities include a magnificent infinity pool, floodlit claytennis, boulodrome and barbecue area, conservatory, orchard and olive grove. The bistro and bar serve elegant Mediterranean cuisine alongside the best regional wines and classic cocktails – to be enjoyed around the pool, in the salon, the tasting rooms, or on any one of several terraces.
Luxury self-catering accommodation consists of 28 suites, apartments and villas, many with panoramic views, private gardens and pool, and all fashioned from the original 19th Century buildings. Furnished in elegant French style, the properties suit parties up to 8 people.
The winning entry came from Sarah Lambersky, a food loving Canadian living in Prague, Czech Republic. Sarah has a bottle of champagne coming her way.
See more tips on wonderful places to visit in France (and many other countries) from Sarah here
Images courtesy of the hotel