Everplaces rebrands to focus on app-making-platform for travel brands and DMOs
For the last year, Everplaces has been powering two products simultaneously, the well-known travel tool app simply called “Everplaces” and a B2B tool for companies to make travel apps in a faster and better way.
From 1 January 2015 this will change, as we make changes in our business to split the products, and move focus to the app making platform.
Everplaces the app, which is used and loved all over the world, will continue running to support the community of travellers to find the very best insider tips for places to eat, sleep and play. It will retain the name and brand “Everplaces” and will be run by our wonderful designer cofounder Angelica Vargas, who will also find the time to work with other startups and brands to develop amazing designs, especially on mobile.
This strategic move enables us to focus our efforts inside the company on one product, rather than two. This is good news for all of our clients, such as German National Tourism Board, Urban Adventures, Epoque Hotels, etc., whose amazing travel apps are built on the platform. It will enable us to create travel related apps with even more advanced features, faster, easier and cheaper than ever before.
Till now, the app-making-platform has lived a life somewhat in the shadow of its larger sibling, Everplaces, a position it has now outgrown. The product will now get its own name, brand and resources. In this process, cofounder Christoffer Kaalund is stepping up as CEO. Christoffer is the technical mind behind the app-making-platform and knows it better than anyone else. Current CEO Tine Thygesen has decided to move on, and will only be involved in a non-operational capacity going forward.
Sometimes when you have two good things you have to make the hard choice to separate them, so each can grow and develop in its respective way. This is what this split allows us to do, and we are thoroughly convinced that it is the best way to serve our investors, clients and community. In fact, we are very excited about the new stage.
Don’t hesitate to be in touch if you have further questions.
Tine Thygesen, Christoffer Kaalund and Angelica Vargas