Stand out from the crowd: How to optimize your Google Play app details page
With more than one million apps available on Android’s marketplace, it’s easy to get lost among hundreds of competitors. Here is our advice on how to make your app really stand out.
Photo: Sara Sampsel
Last year, 60% of all downloads came from people browsing in the app stores: this means that if you’re not optimizing your app page, you’re missing out on the largest opportunity to get your product in front of your customers.
Most of the advice applies to both Apple and Google stores, but on the Play Store you will see more of the Google legacy, with searchable descriptions, integrated YouTube videos and more focus on inbound links.
Search optimization cheat sheet
Title: Get the title right and your position will improve dramatically! Have your primary keyword here, ideally within the app name. You can then include one or two extra keywords to get better optimize for the most relevant searches: for example, a travel app might perform better after adding city or guide to the name.